Part 1: AI and the “(Un)creative” Agency A company or agency besides DDB that is utilizing AI in the creative field is Amazon, the e-commerce giant. https://technologymagazine.com/articles/how-amazon-uses-ai-to-help-customers-shop-with-confidence#:~:text=Amazon%20is%20using%20AI%20and,fitting%20size%20in%20any%20style They have been actively utilizing AI in various aspects of its business, including advertising and product development. The company has launched AI-powered image generation tools for advertisers, allowing them […]
AI & Media Manipulation
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