New York City – Shein’s vast array of $5 shirts, $20 dresses and $15 shoes could face more trademark scrutiny under a new EU rule that tightens oversight on intellectual property rights. Shein, a China-founded e-commerce giant, is pushing toward a London IPO. The EU’s digital rules that take effect at the end of August…
What is at stake for China-founded Shein as EU rule looms
What is at stake for China-founded Shein as EU rule looms
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Products from China must be checked for EU quality standard before shipping into EU market despite cheap prices.
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