Jack Daniel’s shares concerns about future of its product: ‘No one cares about regeneration until you tell them it will impact their bourbon’

If you’re not already concerned about the global decline of white oak forests, you should be — especially if you’re a bourbon drinker. While oaks provide habitat, food, and shelter for many species, they’re also the cornerstone for aging bourbon. By law, bourbon must be aged in new, charred American oak barrels. Most distilleries use…

Jack Daniel’s shares concerns about future of its product: ‘No one cares about regeneration until you tell them it will impact their bourbon’